The Savvy Consortium's

New Product Development & Engineering Conference XXVII

New Product Development, Innovation & Engineering

Wednesday-Thursday October 2-3, 2019

Minneapolis, MN

This Savvy Conference enables you to build an experience-based understanding of current product innovation and engineering management practices, methods, tools. You will learn how to connect these ‘tools’ with time-tested principles of developing engineers’ talents, people collaboration, process execution, and waste reduction (Lean and Agile).  

If your 2019-20 initiatives require you to drive and build your knowledge and connect the tools, Savvy’s NPD&I&E Conference provides the robust methods to accomplish these initiatives.  You will find it’s always profitable to gain exposure to what others are doing in product development and engineering managers' operations.  New product development and innovation in industries adjacent to your process space are adaptable. By participating in this Savvy NPD&I&E Conference, you will see the Leadership Thinking that Engineering Executives bring to technical products' manufacturing organizations. You will experience and trust the standard principles of Engineering Managers' operating processes and tools that you can ‘bolt on’ to your existing NPD&I&E operations.  This is fundamental to your organization’s success.

Wednesday, October 2

Understand and Respect the User’s Interests
  • David Gregor
  • Manager of Advance Systems Safety and Reliability
  • Case New Holland, Inc.
Usability of new product designs, as well as legacy products, requires mature product development process that focuses on the uses to which the ‘end user’ thinks and experiences the new product. Usability is the focal point, but not the starting point for the design tasks. The starting point is the product’s function and the hazards and risks, seen and unseen, known and unknown. David Gregor presents a mature process of critical knowledge that engineers and project team collaborators need to use at the outset of the project. Most importantly, David will demonstrate an Ethics driven process that is vital discovering the knowns/unknowns that shows respect for customer users. This is a waste free process for reducing the risks and drive innovations that customers expect in differentiated, smart products systems. David will engage the audience in a practical exercise that attendees can use in their project team learnings.
Usability: Critical Knowledge for Design Engineering
  • Nicole Hollopeter
  • Usability Analyst
  • Steris/US Endoscopy
What do engineers know about the actual use of the products they design? What do they know about the customer users’ interaction with products. Are use instructions clear, intuitive and coherent? What about use context: current knowledge of the use environment, user error, space where new products really used, how used? Safety, reliability, ergonomics, efficient use, risks, and more. The speaker will show her experiences in learning the elements of the user interface system made Visual: people, tasks, touch, line of sight, equipment, lighting, light, air, air flow, efficiency This presentation demonstrates visually, conceptually and describes practically the elements of customer use that design engineers need to identify and solve problems, design product functions and thereby differentiate their products that satisfy customers.
Building Talent and Organizing Engineers for Growth: Scope Focus on Multi Design Variables 
  • Bryan Flood
  • Engineering Manager
  • HydraFlex Corporation
Fast pace growth in a small corporation often results in engineers and technical service people ‘chasing’ after all the product design variables that pop up in their daily work. The fast learning cycles that HydraFlex is experiencing has enabled Bryan Flood to integrate functional engineering while expanding the engineering services necessary in the high growth culture. Bryan will demonstrate experiences the benefits of investing in high impact learning cycles compared with low impact learning cycles. The resulting expansion of HydraFlex’s lab equipment and testing skills show why the value stream continues to grow.
Complex Product Design and Operations Development: DEV-OPS
  • Gene Kania
  • Director of Program Management
  • Broadcom, Incorporated (Chicago)
Complex Product design engineering is successful when the new product is manufacturable in assembly operations. The first step is to map out the tasks from start to finish and the includes a visual of the stream of knowns/unknowns, risks and solutions, and the possible waste efforts/useless knowledge that the development team will have to address by design engineers and manufacturing engineers.  Gene Kania presents the ‘back to fundamentals’ process tasks and people involvement in solving the problems, converting unknowns into knowns while simultaneously making the value building flow from design to assembly. Gene will present the key driver for this process: the executive leader person who expects the collaborative work done at the operating level. The result: a waste free, smooth flow DEV-OPS problem solving, people respecting system delivering customer satisfying, differentiated product systems.  

Thursday, October 3

Users Interests and Usability Practices: Two Stream Fountains
  • Panel of Experienced Design Engineers
Design engineers’ interaction with users/customers and the customers’ new product use contexts typically generate robust innovation from the problems solved by engineers and the customer users themselves. The panelist will present a wide range of experiences with engineer-customer interface and learning cycles that result. Tools and methods provide the critical knowledge gained.
Pilot the Process Improvement Initiative
  • Angela Hendershott
  • Executive Director, Industrial Design Engineering
  • Deluxe Corporation


Design engineering managers, department heads, chief engineers, functional department engineers, product engineers/marketers, directors of product engineering, change management pilot leaders, product test engineering managers, process improvement managers, product engineering development team members and leaders, and all who are responsible for improving product innovation, product development and process improvement in their product engineering operations. The conference is not open to academics, consultants, authors or gurus.

Over 1000 people have participated in Savvy conferences and learning events. They are design engineers, systems engineers, technical and scientific people; product development teams leaders, knowledge specialists, engineering departments heads, engineering support group leaders, continuous improvement managers, process excellence managers, talent build managers, knowledge system managers, and others whose mission is people development, process improvement and productivity increase.

Firms attending Savvy Sponsored Product Development Knowledge Events the partial list of firms below:

Toro, Eaton, Timken, Dana, Sauder, Medtronic, McDonalds, General Mills, TSI, Goodyear, Cooper, Amano Pioneer, Diebold, John Deere, Pella, Genie, Pella, Schram, Cabot, Medtronic, St. Jude Medical, Boston Scientific, Nexen, Masonite, Steris/US Endoscopy, Inovonics, UTAS Aerospace, Wil-burt, Cabot Electronics, Cooper, CNH, GE Medical, Crown, Keithley, Knowles, Parker, Actuant, Deluxe, Tennant, Henny Penny, 3M, Shram, Diamond, Emerson, Terex, Ditch Witch, Waterous, HGST, RT technologies, Altec, Toyota, Saris, Andersen, Wet Design, Sub Zero, Harley Davidson, Autobag, CA Companies, Beckman Coulter, Donaldson, Seagate and participants from many other manufacturers that are implementing continuous improvement in their product design engineering organizations.

SAVE THE DATE: October 2-3, 2019

Savvy Conference XXVII
Venue: Minneapolis, MN

Plan for you / your colleagues to participate Savvy Conference XXVII. 20% Discount offered to groups of three or more from the same company.