VOC process focuses the design engineer and development team members. The focus is value that the customer needs and wants. Tim Matuseski demonstrates a mature use of a VOC process. Tim describes the essentials and visuals face to face session with the customer. Tim demonstrates the structured process in which the development team actively listens to the customer users. The knowledge is captured verbatim. Project success is measurable and knowledge is captured. Tim will lead an interactive method for reducing waste in the planning process.