Achieving growth in competitive markets requires technology and engineering knowledge creation and flow in the product development and engineering operations at Toro. Paul Kurth describes the early challenges Toro faced from lean principles that did not produce critical knowledge at the design engineering level. Paul demonstrates how A3 thinking produced a new, high level ‘body of work’ from design engineers. Critical knowledge resulted that improved new product quality, customer satisfying differentiation and engineering worker satisfaction. Paul will demonstrate tools, A3 thinking, AR-VR visualization. He demonstrates the powerful effect of tools that raised engineers’ engagement, passion for their work, and talent building for knowledge generation and value flow that raised customer interests and satisfaction levels.